Course Objectives:

The course is designed to help senior executives better understand the current and future global economic and social environment. To help senior executives manage the rate of change in organisations. To understand how to optimize their use of information, and knowledge to sustain competitive advantage


Who Should Attend?

Experienced executives, directors and general managers who have significant general management responsibilities, and who are interested in being part of an engaging educational experience that explore the challenges and opportunities that face organisations


Prerequisite Courses

None

Course Overview

Financial Management

- Assets, Liabilities, and the Balance Sheet
- Revenue, Expenses and the Profit and Loss Account
- Cash Flow
- Interpretation of Financial Reports

Interpretation Techniques to assess:

- Liquidity
- Profitability
- Gearing/Leverage

Strategic Planning

The context for competitive strategy

Competitive strategy

Value creation

Redefinition of industry boundaries

New role of effective general management

Entrepreneurship, leadership and management

Marketing strategy

Marketing analysis

Competition and regulatory environment

Impact of e-commerce

Understanding the marketing mix

Impact of markets on product lines

Customer Relationship Management

Transforming the Internal Organisation

Communication - Infrastructure for the New Economy

Building intellectual capital

Careers in the new economy

Winning the war for talent

Compensation for results

Mentorship for development

Learning organisations

Work-life balance

What do leaders really do?

The role of top management

Acquiring and retaining intellectual capital

Why do transformation efforts fail?

Revolutionary change

Institutionalising change

Course Materials

Hand out and Course notes