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Developing Public Relations, Media Relations & Handling Media Interviews Duration: 1 Week/s

Course Information

  • Course Price
  • Location Istanbul Courses
  • Course Code DPRMRI
  • Course Date 1 Dec - 5 Dec 2025

Course Objectives
The objective is to develop a greater understanding of effective PR activities and media opportunities, increase media awareness and ability to handle all types of media interviews (press, radio, television & internet broadcast). Good media relations help make the most of media opportunities and help spot any potential threats to your organisation’s reputation and avoid potentially disastrous consequences and uncomfortable crisis news management scenarios.
Who Should Attend?
Those with a role in PR and external communications. Newcomers to PR/communications, Project Managers, Human Resources professionals with responsibility for PR, Corporate affairs professionals, and Managers who need to be involved in PR and media opportunities. All those who speak at public events in which the media will be attending.

Course Overview
Overview and Introduction of Public Relations

  • What is PR, the difference between PR and advertising

    • The Role of PR and External Communications
  • Definitions and models

    • Media awareness
  • How the media work

  • What makes news - the types of stories

    • The link between PR and organisational culture, values and behaviours
  • Assessing an organisation’s culture, who sets the culture?

  • Why is organisational culture important?

    • Proactive Media Relations
  • The power of brands

  • The relationship between

    • Internal and External Communications
  • Key message development & PR gaffes

    • Planning a PR campaign
  • Objective setting, SWOT analysis, Implementation

    • The Pen is Mightier than the Sword
  • Writing skills, good use of English, choice of wording

  • How to write a Press release, Identifying the story angle
  • Developing story structure, News and feature writing – the differences

    • Storytelling
  • Finding a story, Creating a story

  • Delivering a story, Sub-editing skills

    • Using the Full Range of Communications Tools
  • The tools for communication: from the notice board to Twitter.

  • The use of bloggers

    • The process of an external communications audit
  • What the audit should include and how to apply it, creating an audit report

    • Speechwriting and Speechmaking
  • Finding your objective, Constructing your speech

  • Presentation skills, personal delivery and ‘stage-craft’

  • Handling the media at public events

    • Media Training
  • How to think like a journalist so you know what to expect

  • Questions to ask prior to any interview

  • How to go about targeting the audience (readers, listeners or viewers)

  • What to say in front of the camera, Developing your messages

  • Dealing with awkward questions, Body language and what to wear

  • How to manage the interview

  • The importance of getting key messages across within the time available

  • How to still get your message across successfully, even in an edited interview

    • How to React in a Crisis
  • Choosing your crisis team, Be honest and tell your colleagues first

  • Managing internal communications in a crisis, The importance of leaders being visible

    • Scanning the Horizon
  • Spotting any new media opportunities

  • Lobbying stakeholders and influencers

    • The future and innovations of PR
  • Latest trends and tools to look out for

  • Principals of disruptive PR

  • Aspects of real time data for PR assessment, analysis and auditing

  • Use of the ‘triangle of truth’

  • What can you do to be more innovative?


    • Learning Goal
    This course has been designed to enable participants to:
  • understand the scope of PR activities

  • Understand how the media works

  • examine the communication tools needed to develop public relations

  • develop writing skills for print and the web

  • learn how to write a clear PR brief

  • plan a PR audit

  • develop crisis news management techniques

  • enhance their personal presentation skills

  • make effective use of media opportunities

  • build media relations

  • deliver successful media interviews (press, radio , TV and internet broadcast)


    • Course Materials
    Handouts, materials

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