Course Information
- Course Price
- Location Istanbul Courses
- Course Code DPRMRI
- Course Date 1 Dec - 5 Dec 2025
Course Objectives
The objective is to develop a greater understanding of effective PR activities and media opportunities, increase media awareness and ability to handle all types of media interviews (press, radio, television & internet broadcast). Good media relations help make the most of media opportunities and help spot any potential threats to your organisation�s reputation and avoid potentially disastrous consequences and uncomfortable crisis news management scenarios.
Who Should Attend?
Those with a role in PR and external communications. Newcomers to PR/communications, Project Managers, Human Resources professionals with responsibility for PR, Corporate affairs professionals, and Managers who need to be involved in PR and media opportunities. All those who speak at public events in which the media will be attending.
Course Overview
Overview and Introduction of Public Relations
What is PR, the difference between PR and advertising
The Role of PR and External Communications
Definitions and models
Media awareness
How the media work
What makes news - the types of stories
The link between PR and organisational culture, values and behaviours
Assessing an organisation�s culture, who sets the culture?
Why is organisational culture important?
Proactive Media Relations
The power of brands
The relationship between
Internal and External Communications
Key message development & PR gaffes
Planning a PR campaign
Objective setting, SWOT analysis, Implementation
The Pen is Mightier than the Sword
Writing skills, good use of English, choice of wording
How to write a Press release, Identifying the story angle
Developing story structure, News and feature writing � the differences
Storytelling
Finding a story, Creating a story
Delivering a story, Sub-editing skills
Using the Full Range of Communications Tools
The tools for communication: from the notice board to Twitter.
The use of bloggers
The process of an external communications audit
What the audit should include and how to apply it, creating an audit report
Speechwriting and Speechmaking
Finding your objective, Constructing your speech
Presentation skills, personal delivery and �stage-craft�
Handling the media at public events
Media Training
How to think like a journalist so you know what to expect
Questions to ask prior to any interview
How to go about targeting the audience (readers, listeners or viewers)
What to say in front of the camera, Developing your messages
Dealing with awkward questions, Body language and what to wear
How to manage the interview
The importance of getting key messages across within the time available
How to still get your message across successfully, even in an edited interview
How to React in a Crisis
Choosing your crisis team, Be honest and tell your colleagues first
Managing internal communications in a crisis, The importance of leaders being visible
Scanning the Horizon
Spotting any new media opportunities
Lobbying stakeholders and influencers
The future and innovations of PR
Latest trends and tools to look out for
Principals of disruptive PR
Aspects of real time data for PR assessment, analysis and auditing
Use of the �triangle of truth�
What can you do to be more innovative?
Learning Goal
This course has been designed to enable participants to:
understand the scope of PR activities
Understand how the media works
examine the communication tools needed to develop public relations
develop writing skills for print and the web
learn how to write a clear PR brief
plan a PR audit
develop crisis news management techniques
enhance their personal presentation skills
make effective use of media opportunities
build media relations
deliver successful media interviews (press, radio , TV and internet broadcast)
Course Materials
Handouts, materials