Media Relations Masterclass Dubai
Course Code: MRMDDates: 8 Apr - 12 Apr | 5 Aug - 9 Aug | 7 Oct - 11 Oct | 2 Dec - 6 Dec
Price: $3950
Duration: 1 Week /s
Course Objectives
The objective is to understand and create effective media relations for the organisation. To create external awareness, aids in the communication of brand values and vision, also generates pride in employees and other internal stakeholders. Good media relations can spot early on any potential threats to your organisations reputation and avoid potentially disastrous consequences and uncomfortable crisis news management scenarios.
Who Should Attend?
Those with a role in PR, media and communication, Newcomers to PR/communications, Project Managers, Human Resources professionals with responsibility for PR, Corporate affairs professionals, Managers who want to add high-level PR skills.
Course Overview
The Role of External Communications definitions and models
How the media works
What makes news
Assessing an organisations culture, who sets the culture?
Proactive Media Relations
The power of brands, The communications audit
The relationship between Internal and External Communications
Key message development, PR gaffes
Planning a PR campaign
Objective setting
SWOT analysis, Implementation
The Pen is Mightier than the Sword
Writing skills
Good use of English
How to write a Press release, Identifying the story angle
Developing story structure, News and feature writing the differences
Storytelling
Finding a story, Creating a story
Delivering a story, Sub editing skills
Using the Full Range of Communications Tools
The tools for communication: from the notice board to Twitter.
The use of bloggers
Speechwriting and Speechmaking
Finding your objective, Constructing your speech
Presentation skills
Media Training
What to say in front of the camera, Developing your messages
Dealing with awkward questions, Body language and what to wear.
How to React in a Crisis
Choosing your crisis team, Be honest and tell your colleagues first
Managing internal communications in a crisis, The importance of leaders being visible
Scanning the Horizon
Spotting media opportunities, Public meetings and other events
Lobbying, The future of PR.
Learning Goal
This course has been designed to enable participants
understand how the media works
examine the communication tools needed to influence stakeholders
develop writing skills for print and the web
understand the fundamentals of print and web design
learn how to write a clear PR brief
plan a PR audit
develop crisis news management techniques
enhance their personal presentation skills
Course Materials
Hand outs, materials