Course Objectives

Effective internal communications helps colleagues to work to the best of their abilities and to develop their skills to ensure everyone is focused on achieving an organisation’s goals. This course shows how to develop a dynamic corporate culture, how to manage change and how to bring the best out of the people with whom you work.

Who Should Attend?

Those with a role in internal communications, project managers, Department heads and communications Mangers, Those with a role in change management, Team leaders and supervisors.


Course Overview

The Role of Internal Communications – definitions and models
• Assessing an organisation’s culture, Who sets the culture?
• Building a shared vision
• Objective setting, The internal communications audit
• Personal presentation exercise
: Understanding the Needs of Individuals
• The relationship between Human Resources and Internal Communications
• Resistance to change
• Understanding how individuals are affected by change
• The role of leaders and managers in internal communications programmes
• Personal presentation exercise
Using the Full Range of Communications Tools
• The tools for communication: from the notice board to Twitter.
• Evaluation: how to measure success
• Internal communications action plan, The power of brands
• Personal presentation exercise
How to React in a Crisis
• Choosing your crisis team, Be honest and tell your colleagues first
• Managing internal communications in a crisis
• The importance of leaders being visible
• Personal presentation exercise
Maintaining and Enhancing Performance Levels
• Comprehensive performance assessment
• Boosting low morale
• Analysis of successful internal communications strategies
• How government and top companies manage messages
• Personal presentation exercise

Learning Goal

This seminar has been designed to enable participants
• understand how workplace culture is developed, how to develop it and how to put a value on it
• understand the communication tools needed to create a “can do” attitude among colleagues
• generate a universal willingness for the company or organisation to succeed, especially by generating new ideas
• provide better customer focus and service
• develop tools and techniques for identifying resistance to change and managing it

Course Materials

Hand outs, materials